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Your brand knowledge matters!

The better we all know our brand, the better we can convey it to all our stakeholders. That’s why we are inviting you to participate in this unique NN brand research.

In a series of eight topics, each introduced by an explanatory video and followed by five relevant questions, your NN brand knowledge will be tested and improved. Each topic needs a minimum of 3 out of 5 correct answers to continue to the next. Passing all 8 topics will ultimately earn you an exclusive personal NN brand certificate.

You may pause at any time to continue your test later. Your progress will be saved automatically.

Now, let’s see how well you know the NN brand. Good luck!

Topic 1: Basic principles

Question 1

In which year did the rich history of our company start?

1854

1954

1845

2014

Topic 1: Basic principles

Question 2

What is NN committed to?

Helping people provide for their families.

Helping people secure their financial futures

Preparing people for the future.

Creating the financial products of the future.

Topic 1: Basic principles

Question 3

What are the NN brand values (in the right order)?

Clear, Care, Commit

Care, Clear, Commit

Give, Clear, Commit

Commit, Clear, Care

Topic 1: Basic principles

Question 4

What is our NN brand essence and mantra?

You matter

We matter

We all matter

Everybody matters

Topic 1: Basic principles

Question 5

What are our design principles?

We are transparent and clean on one hand, and inviting on the other.

We are straightforward and to-the-point in everything we do.

We always take things personally.

We are clear and strong on one hand, and personal and warm on the other.

Topic 2: Logo & Descriptors

Question 1

Where does the white N shape inside the orange ball originate?

It symbolises ‘N’ for ‘Ensure’

The Dutch flag

The original Nationale-Nederlanden logo

The ‘N’ for ‘Netherlands’

Topic 2: Logo & Descriptors

Question 2

Which logo variations do we use?

NN, Nationale-Nederlanden, NN Insurance Partners

NN, Nationale-Nederlanden, NN Group

NN Netherlands, NN World, NN Group

NN, Nationale-Nederlanden, NN Investment Partners

Topic 2: Logo & Descriptors

Question 3

What elements make up the logo?

The symbol (the orange ball) and the word mark (our name)

The shield (the orange ball) and the word mark (our name)

The shield (the orange ball) and the trade mark (our name)

The symbol (the orange ball) and the trade mark (our name)

Topic 2: Logo & Descriptors

Question 4

Why is the white space around the logo so important?

It ensures that the logo is always placed correctly.

It ensures that the meaning of the logo is always conveyed correctly.

It ensures that the logo is always set in the same place.

It ensures that we can give different meanings to the logo.

Topic 2: Logo & Descriptors

Question 5

In which of the following examples has the logo been used correctly?

Topic 3: Colours

Question 1

What are NN’s most distinctive colours?

White and orange

Light orange, medium orange, dark orange

All shades of orange

Orange and black

Topic 3: Colours

Question 2

Which shades of orange do we use?

Light and dark orange

Bright and dark orange

Medium and dark orange

Light, medium and dark orange

Topic 3: Colours

Question 3

Why is white so important to our brand?

It is our foundation and without white orange cannot shine.

Orange needs a canvas and without white orange is not clear.

White is not important; orange is our most important colour.

White is our most distinctive colour and it sets us apart from our competition.

Topic 3: Colours

Question 4

Why is colour one of our most important basic brand elements?

It makes our clients happy.

It always draws attention towards the NN logo.

It provides a clear and recognisable look throughout all NN communication.

It accentuates the personal approach of our brand.

Topic 3: Colours

Question 5

Which secondary colours do we use?

Next to black and grey, we use shades of blue, green and purple.

We use black and grey as our secondary colours.

We only use NN Orange and different shades of NN orange.

We use black and shades of grey, green and brown.

Topic 4: Typography & Layout

Question 1

Why did we choose the NN Dagny as our brand typeface?

Because it is a standard typeface available on every computer.

Because it is a clear, friendly and distinguishing typeface.

Because it is also available in Greek, Cyrillic and Japanese.

Because it is strong and bold.

Topic 4: Typography & Layout

Question 2

What is the correct typeface for main headings?

NN Danny Display

NN Daxby Display

NN Dagny Display

NN Danny Bold

Topic 4: Typography & Layout

Question 3

Which fonts do we use for MS Office applications?

Times New Roman

Calibri

Arial

Comic Sans

Topic 4: Typography & Layout

Question 4

Which of the following examples displays the correct use of NN’s three shades of orange in typography?

Topic 4: Typography & Layout

Question 5

Why are grids so important for our layouts?

Grids define the boundaries between which flexible basic elements may vary.

Grids give a fixed place to all of our basic elements.

Grids make sure that all of our basic elements are equally visible.

Grids make sure that we always communicate in the same way.

Topic 5: Video & Photography

Question 1

What should our photography and video always reflect?

The people that make a difference every day, all over the world.

The fact that we provide solutions for our customers’ problems.

Our values: care, clear, commit.

Our company: NN worldwide.

Topic 5: Video & Photography

Question 2

Which of the following pictures fits the NN guidelines for photography?

Topic 5: Video & Photography

Question 3

Why is it so important to show real life situations?

Because they show what other people go through.

Because real life situations have more impact than staged scenes.

Because otherwise people might not believe us.

Because these are situations to which people can relate.

Topic 5: Video & Photography

Question 4

As a viewer one should always be...

...the most important part of the scene.

...looking in from the right side of the scene.

...a bystander.

...close by and part of the scene.

Topic 5: Video & Photography

Question 5

Why do we prefer the small and intimate angle?

Because it will create impact and disrupts the way we perceive life.

Because it will create an authentic connection and recognition.

Because we want to surprise people by showing the bigger picture.

Because we want to share extraordinary and unique situations.

Topic 6: Illustrations & Graphic elements

Question 1

What advantages do illustrations have over photos?

They have the ability to communicate complex matters in a simple and direct way.

They can visualise things that photography cannot.

They have more visual impact than photos.

They fit the NN brand better.

Topic 6: Illustrations & Graphic elements

Question 2

Which combination of illustration styles do we use?

Watercolour painting combined with line drawings

Line drawings combined with icons

Watercolour painting combined with pictograms

Line drawings combined with pictograms

Topic 6: Illustrations & Graphic elements

Question 3

What is the difference between pictograms and icon graphics?

Pictograms clarify information and support text, whereas icon graphics require an action of the reader.

Pictograms have the ability to convey complex information; icon graphics are used to express simple information.

Pictograms and icon graphics are actually one and the same.

Pictograms require an action of the reader, whereas icon graphics are mostly used to clarify information and support text.

Topic 6: Illustrations & Graphic elements

Question 4

When should we use charts and tables?

Charts and tables are used to display simple information.

Charts and tables organise information and help create clear messages when information is complex.

Charts and tables are used when an action of the reader is needed.

Charts and tables are used when we want to convey a story.

Topic 6: Illustrations & Graphic elements

Question 5

When do we use infographics?

For telling simple and realistic stories

For communicating our most complex ideas, analyses or commentary

For guiding our readers towards a single message

For getting our point across

Topic 7: NN Language

Question 1

Why is the consistent use of NN language so important?

By using it consistently, we ensure that anyone who comes into contact with NN is assured of the unity and strength of our brand.

By using it consistently, we ensure that everyone knows what we are talking about.

By using it consistently, we ensure that we make no mistakes in telling the right story.

By using it consistently, we ensure that all NN employees act compliant to our rules

Topic 7: NN Language

Question 2

What is one of our strongest qualities as a brand, expressed by our NN Language?

Unity

Ambition

Empathy

Simplicity

Topic 7: NN Language

Question 3

With regards to our audience, what do we wish to accomplish by using the NN language?

We show our audience that we have an extensive range of products. We literally have a solution to everything.

We show our audience that we are experts in our field. We make them aware that we know their situation better than anyone else.

We show our audience that we are focused on growth. We make it clear that our ambition is to have offices in every country in the world.

We show our audience that we understand their situation and their needs. We make them feel confident that they made the right decision by choosing NN.

Topic 7: NN Language

Question 4

Which different language styles do we use for internal and external audiences?

‘Care’ for customers, ‘clear’ to our competition, and ‘commit’ to shareholders.

None, NN Language is the same for all target audiences.

We are clear and strong towards the competition; nice and warm to our clients.

Every person is different and should be communicated to accordingly.

Topic 7: NN Language

Question 5

What is the foundation for our NN Language?

Our heritage of more than 170 years

The people at NN

Our strong Dutch roots

The NN Values: care, clear, commit

Topic 8: Applied designs

Question 1

What are the basic elements of our NN brand?

Care, clear, commit

The building blocks for all applied designs and brand touch points, like LEGO blocks

You matter

The rules that all employees comply with when starting their jobs at NN

Topic 8: Applied designs

Question 2

Why do the basic elements always need to be the same and are not to be adjusted in any way?

Because otherwise we might forget them.

Because they are dictated by Dutch law and therefore cannot be changed.

Because they need to ensure that people recognise our company and what we stand for in a consistent way.

Because we have to tell the same story over and over again in order to get it right in the minds of our stakeholders.

Topic 8: Applied designs

Question 3

How can we create and develop (new) brand touch points?

By combining the basic elements, according to the brand guidelines.

By creating new basic elements, adding to the brand guidelines.

By choosing one of the basic elements from the brand guidelines.

By listening to our stakeholders and creating new elements accordingly.

Topic 8: Applied designs

Question 4

What do we need brand touch points for?

To engage with our stakeholders and to get our messages across.

To show that we are a standalone company.

To outperform our competition.

To instil loyalty and company pride amongst our employees worldwide.

Topic 8: Applied designs

Question 5

How can we create a positive brand experience?

By standing out from the competition and always trying to be as visible as possible.

By using positive and caring language.

By constantly surprising our stakeholders with new and original content.

By combining brand touch points into a larger total brand experience.

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