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Your brand knowledge matters!

The better we all know our brand, the better we can convey it to all our stakeholders. That’s why we are inviting you to participate in this second part of our NN brand research.

In a series of six topics, each introduced by an explanatory video and followed by five relevant questions, your knowledge of NN applied design will be tested and improved. Each topic needs a minimum of 3 out of 5 correct answers to continue to the next. Passing all 6 topics will ultimately earn you an exclusive personal NN Applied Design certificate.

You may pause at any time to continue your test later. Your progress will be saved automatically.

Now, let’s see how well you know the NN brand. Good luck!

Topic 1: Applied design

Question 1

What is the common ground for all business units of NN?

Our financial targets.

The NN logo.

The core values of the NN brand.

Our target audience.

Topic 1: Applied design

Question 2

How could you describe the basic elements of the NN brand?

As bricks.

As LEGO blocks.

As steps.

As levels.

Topic 1: Applied design

Question 3

What can we develop with our basic elements?

Topic 1: Applied design

Question 4

What do brand touch points create when combined in a consistent and complimentary way?

Brand touch points create a sense of belonging.

Brand touch points create an opinion about NN.

Brand touch points create a total brand experience.

Brand touch points create a competitive advantage.

Topic 1: Applied design

Question 5

Whose responsibility is it to bring the NN brand and its brand promise to life?

It is the responsibility of our target groups and stakeholders.

It is the CEO’s responsibility.

It is brand management’s responsibility.

We all share this responsibility.

Topic 2: Campaigns

Question 1

When does the NN brand work for us?

When people are aware of it and understand what it stands for.

When people create their own stories about NN.

When the media uses it as they wish.

When people are aware of the consequences of working with NN.

Topic 2: Campaigns

Question 2

Which three levels of communication do we distinguish?

Functional , Rational, and Emotional.

Global, Country, and Branch.

Corporate, Theme, and Product/Service.

Corporate, Theme, and Sales.

Topic 2: Campaigns

Question 3

What do our campaigns convey when they work on all three levels of communication?

They convey what we expect from our customers.

They convey who we are, what we do and what we have to offer.

They convey where you can find our products and services.

They convey a sense of urgency.

Topic 2: Campaigns

Question 4

Why are ‘360 campaigns’ so important to us?

They are created by the market.

They give us insights of the market.

They are the only way we communicate with the market.

They give us a fast and wide reach of the market.

Topic 2: Campaigns

Question 5

What is crucial to creating brand preference and trust?

Conveying a clear and consistent brand story throughout all of our campaigns.

Creating exposure throughout all of our campaigns.

Creating a sense of urgency throughout all of our campaigns.

Conveying different stories throughout all of our campaigns.

Topic 3: Digital & Online

Question 1

What do we aim for when using digital and online media?

To give our customers the tools they need to make better financial decisions.

To create as much exposure for the NN brand as we can.

To generate optimal media value.

To work together.

Topic 3: Digital & Online

Question 2

What is a crucial element of NN’s service when it comes to digital and online?

Staying ahead of the trends.

Bringing our customers together on different platforms.

Providing our customers with the necessary tools to make sound financial decisions.

Being available to our customers 24/7.

Topic 3: Digital & Online

Question 3

How has digital communication enriched the way our customers experience the NN brand?

It sets them in the right mood for buying our products and services.

It increases dialogue and interaction.

They can now visit our website anytime they want.

Because of the increase of media channels it offers.

Topic 3: Digital & Online

Question 4

Our digital communication should always offer experiences that are...

...disruptive, original and different.

...sales driven and aimed at achieving the best results.

...uniform, obvious and exactly what you would expect.

...intuitive, straightforward, personal and caring.

Topic 3: Digital & Online

Question 5

Why is it so important to comply with our guidelines for digital brand touch points?

To make sure all of our websites always look different.

To make sure we always focus on sales.

To ensure we create digital brand touch points that consistently contribute to positive brand experiences.

To ensure we keep in touch with the latest in digital media.

Topic 4: Video & Animation

Question 1

Why are video and animation an important part of the NN identity?

They are the only media that enable us to express our visual style.

Because our competition also uses these media.

Because our media savvy customers demand that we use them.

They enable us to express our brand stories in a lively and impactful way.

Topic 4: Video & Animation

Question 2

What should all NN video and animation do, besides communicating the message, product or service proposition?

Symbolise the distinctive Dutch heritage of the NN brand.

Symbolise the strong position of the NN brand in the financial services market.

Symbolise the core values of the NN brand.

Symbolise the results-driven mentality of the NN brand.

Topic 4: Video & Animation

Question 3

How do we create meaningful connections with our target audiences?

By recognising that everyone is looking for common ground.

By recognising that everyone is the same and wants the same things in life.

By recognising that everyone is different and yet we have a lot in common.

By recognising that nothing ever stays the same.

Topic 4: Video & Animation

Question 4

What do we do to create involvement of our viewers in our videos?

We use the element of surprise to catch them off guard.

We capture everyday situations they can relate to.

We show only people they know to create recognition.

We use extreme perspectives, effects and special filters.

Topic 4: Video & Animation

Question 5

What do we want NN video and animation to stand out for?

For being clear, engaging, personal, modern, warm and confident.

For being creative, original, new, modern and disruptive.

For showing that you can do anything you want as long as you set your mind to it.

For being a traditional, steady company with a long and rich history.

Topic 5: Print

Question 1

Why is there still a strong need for printed materials?

Print is something even our older target audiences and stakeholders are familiar with.

Print is tangible and real, and sometimes underpins a sense of formality and authenticity.

Print underpins our company’s rich history.

Print is the only medium our customers trust.

Topic 5: Print

Question 2

Why do we still process thousands of letters, forms and publications every day?

To stick to our rich heritage.

To inform, respond, confirm, service, invite or inquire.

To move, agitate, sway, encourage and provoke.

To show the world that NN is always there to help.

Topic 5: Print

Question 3

Which of the following is a good example of how promotional publications like brochures and leaflets contribute to our total brand experience?

They show our brand for what it really is.

They literally involve our target groups in the news around our brand.

They act as a tangible platform for stories surrounding our brand.

They form the missing link between digital media and video.

Topic 5: Print

Question 4

What is the use of the comprehensive set of guidelines for print we have in place?

Aligning styles, templates and layouts helps us to create a solid and consistent brand.

Aligning styles, templates and layouts makes sure nobody within NN makes mistakes.

Aligning styles, templates and layouts makes sure we all run the same campaigns.

Aligning styles, templates and layouts helps us to surprise our target groups every time.

Topic 5: Print

Question 5

Which print brand touch points create unexpected, but nonetheless important brand experiences?

Our oldest and most common brand touch points, such as advertisements in newspapers.

Our primary brand touch points, such as letters, forms and terms & conditions.

Our more initial touch points, such as out of home media, magazines or press coverage.

None of the above; print is never unexpected.

Topic 6: Spatial design

Question 1

What do we aim for with the use of spatial design?

Of the fact that things can go wrong in expected and unexpected moments and places.

Of our strong position as a worldwide market leader.

Of the quality and services we provide in expected and unexpected moments and places.

Of our heritage and history.

Topic 6: Spatial design

Question 2

Why is consistently applied spatial design important internally?

It ensures our employees go to work every day with a sense of belonging.

It ensures our employees experience the NN brand the same way we want them to convey it to our customers.

It ensures our employees experience quality and design in a way that they do not experience at home.

It ensures our employees know what our customers expect from NN.

Topic 6: Spatial design

Question 3

What is the effect of consistently applied spatial design on our external target groups?

It affirms the emotional side of our company: NN loves you!

It affirms the functional side of our company: NN offers you the best deal!

It affirms the strong position of our company: NN is always there!

It affirms the drive and ambition of our company: NN goes the extra mile for you!

Topic 6: Spatial design

Question 4

What feeling do our spaces, designs and interiors need to spark?

That unmistakable NN brand feeling – human, clear and inviting.

That unmistakable NN brand feeling – functional, bright and real.

That unmistakable NN brand feeling – colourful, creative and fun.

That unmistakable NN brand feeling – industrial, strong and tough.

Topic 6: Spatial design

Question 5

What is the ultimate goal of consistently applied spatial design?

To create environments that spark creativity.

To create brand experiences that are different every time you visit NN.

To create environments in which our target groups and stakeholders feel at home.

To create positive brand experiences for all of our target groups and stakeholders.

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