A visible presence in society
Mass media allows for a broad reach of audience. More than any other forum, communicating our brand values, products or promotional activities through mass media gives us a fast and wide reach of the market. It enables us to find our way into people’s daily lives, even into their homes.
A visible presence in society
Since the launch of NN as a standalone company, creating brand awareness, recognition and exposure were the main drivers for the use of mass media. Conveying a clear and consistent brand story is crucial to creating brand preference and trust.
A visible presence in society
Different media fit different organisational goals and targets. But whether it’s tv, radio, social media or advertisements, we always aim to stand out for being clear, caring and committed via all of our brand touch points. We want to be the trustworthy partner that is always there to help people secure their financial futures.
We’re always online
Digitisation has changed the way we communicate, get information, make decisions and work together. People increasingly use digital tools to compare product offers, gain insight into our financial situation and ultimately make better financial decisions.
We’re always online
This digital perspective also requires us to express our brand, products and services online. Whether it is through websites, online forms, applications or social media, empowering our customers with the knowledge and tools they need to make sound financial decisions is a crucial element of NN’s service.
We’re always online
Increasing the digital expression of our products and services makes the way customers experience our brand richer and it allows for better dialogue and interaction. It also helps us in realising our purpose at NN to help people secure their financial futures. Our aim is to offer our customers fair value for money and an experience that is straightforward, personal and caring.
We are here to give support
At NN, excellent customer service is at the heart of our business. Adhering to our values provides clarity to our customers. We care, we are clear and we commit; before, during and after providing our services. Positive customer service is a very important part of a brand experience.
We are here to give support
Whether it’s telephone assisted service or digital help through our websites, apps or online forms, the service we provide to our customers is set up to be clear and easy to understand. By creating intuitive and friendly workflows with a fresh look, we create positive associations with the NN brand.
We are here to give support
We realise that every one of our customers is different and wants to interact with us in his or her own way. Therefore being approachable, reliable and constantly offering different service options to our customers is key in all of our workflows. Whether it’s through email, online, chat or telephone, NN is always there to optimise service, to assure a pleasant customer experience and to build long lasting relationships.
NN is out there
The reach of our NN brand stretches beyond our customers’ homes or workplaces. Our aim is to play an important role in people’s everyday lives. We want to be the trustworthy partner that is always there to help people secure their financial futures.
NN is out there
Outdoor exposure is a great way to familiarise not only our existing customers, but also to engage new audiences with the NN brand. We are omni-present, with touch points ranging from bus stop ads and billboards displaying our brand in a powerful way, to posters communicating short messages.
NN is out there
Besides these touch points, our office locations and outdoor signage make the NN brand visible and recognisable to the public. Logos, signs and directions on our locations contribute to the total brand experience.
How may we help you?
The products and services we offer are not limited to the confined locations of our offices. Our services are often provided through affiliate partners, agents or advisors. This makes it important to safeguard our values when our brand is represented by our external partners.
How may we help you?
External partners that provide NN services to our customers include, for example, advisors providing assistance on mortgages or banks enabling financial processes. Besides our visual references and cues, the way our affiliates and partners communicate with our customers is even more important to a positive and constructive brand experience.
How may we help you?
Especially since client interactions and processes increasingly take place online, it is crucial that we maintain a level of service that is always high-quality, personal and responsive at all times. Whether it’s in person, by telephone, chat, skype or email, every client interaction should add to a positive customer experience.
Living the NN brand
Sponsoring is an important tool for NN to bring our values to life. It is a powerful and at the same time accessible way to communicate and show what we as a company stand for. Furthermore its visibility makes sponsoring a vital element of the NN brand experience in total.
Living the NN brand
Every sponsorship needs to be aligned with the NN values and needs to express how we as a company operate. Running is exactly such an activity. With its focus on a healthy lifestyle, accepting new challenges and setting clear goals, running ties in with our values and our mission to help people create better, healthy and fruitful lives for themselves and those around them.
Living the NN brand
The initiative Your miles matter is a good example of how sponsoring activities add to the total NN brand experience. This website lets runners set personal goals and involve friends, colleagues and family to support them. Your miles matter is also executed internationally.
With kind regards
Although our communication is increasing digital, letters and other paper correspondence are still frequently used to communicate with our customers and stakeholders. Every day, thousands of letters are processed to inform, respond, confirm, service, invite or inquire.
With kind regards
Apparently, there is still a strong need for printed materials. Adhering to this need in a good way is therefore an important element in the brand experience. With our new identity, we have started to align the wide variety of letter styles and layouts that were used in the past. This creates a solid and consistent brand.
With kind regards
NN stationery items, such as letters, envelopes, address stickers and business cards, are also part of this equation. Also, promotional publications such as brochures and leaflets promote NN in the most attractive manner and make an important contribution to our NN brand experience.
May we continue our service?
Our service goes beyond selling a single product. After sales at NN is focused on satisfying our customers with our products and services through various processes. Naturally, this satisfaction of our customers is indispensable for a solid brand experience.
May we continue our service?
One way to optimise after sales experiences is by conducting NPS (Net Promoter Score) research with our customers. It lets our customers answer one simple question: How likely – on a scale from 0 to 10 – is it that you recommend our company, product or service to a friend or colleague? Another way to improve our organisation is by sending out questionnaires.
May we continue our service?
However, most important in the after sales processes, is simply the service we provide if there are any questions or difficulties. Because NN wants to help you think about what matters, now and in the future.
