Project information
Let's start with
some basics
Don’t speak in code
Make it easier for everyone involved in the project by giving it a recognisable name from the start. For instance, instead of NNK7432.USK, choose something that explains what the song is, such as ‘NN Christmas Song 106’.
About us
Who are you?
Many things have already been done for you
You don’t need to write anything about NN and our brand, we’ve done that for you.
You do need to write an engaging description of your department, but only once.
New or existing music
What do you want to do?
Create or check, that’s the question
If you would like to make sure that the piece of music you received from your agency is in line with the brand, click ‘I want to check music’ and get the answer on your question very quickly.
Are you looking for a piece of music for NN content you're creating? Click ‘I need music’, answer the questions, and we will create a suitable music briefing for your agency.
Assignment
What would you like to create?
Where will the music be used?
It’s time to build the project
This is where you specify what your project entails.
Pick a top-level category and the checker will add a value to your choice.
You can add to or remove these suggestions as you wish.
Target group
Who is your target?
Aim high
Choosing a target audience can be more complicated than it seems.
A target could be a private and a business client at the same time, or one but not the other; existing as well as potential audiences; even diverse internal audiences such as top management, middle management, and all employees.
Target group
What age is your audience?
Pick a number
Any one will do, as long as it’s the right one for your target group.
Target group
Who exactly do you want to reach?
If you don't know who you want to reach, how can you ensure the music is right?
Tone of voice
What’s your tone of voice?
Who are you speaking to?
Specifications
What is the tempo of the song?
What tempo must the song have?
Depending on the goal of your film, you decided on the pace of your frames and the speed of your cuts. The music should match the pace of your film.
Specifications
What’s your use of voice-over?
How much voice-over are you going to use?
When there is a lot of voice-over you cannot use music that has vocals.
Specifications
What is the preferred length of the music you need?
How long should the piece of music be?
When you have long content you need music that builds. When you have a tag-on you just need something simple and catchy.
Goals
What is the end goal for the use of your music?
Make your impact
State clearly what you want to achieve. Pick enough but not too many.
Music Principles
How personal and warm is the sound of the song?
How important is the music principle personal and warm?
We can translate our brand values into the following set of sound and music principles: Sound principles are terms that are easier translated into music without losing touch of our brand values. It's easier to communicate about music, sounds or instruments when using sound principles.
Care
Personal and warm
Clear
Clear and comprehensible
Commit
Powerful and energetic
Music Principles
How powerful and energetic is your music?
How important is the music principle powerful and energetic?
Music can have different roles for your content. It can be powerful and guide you into certain moods. Or it can assume a supportive role, not distracting from the message you'd like to present but creating a framework in which you can keep the attention to the content.
Music Principles
How clear and comprehensible is your music?
How important is the music principle clear and comprehensible?
Music can have different roles for your content. It can be powerful and guide you into certain moods. Or it can assume a supportive role, not distracting from the message you'd like to present but creating a framework in which you can keep the attention to the content.
Categories
Which keyword(s) describe(s) your song?
Which keyword(s) describe(s) the sound that you are looking for the best?
The more information you can provide about the song the better the system is able to check if the song has the right characteristics to be used for NN.
Categories
What is the style or genre of the song?
What is the style or genre you are looking for?
Categories
Which of these features describe your song?
Let us know what song elements are important for your content.
Categories
Which characteristics describe the performing artist of the song the best?
What are the characteristics of the performing artist for your project?
When working with an artist for a partnership or an NN event, that artist, not just his or her music, should be in line with our values: Care, clear, commit. Keep these features in mind to make sure you comply with the NN values.
Planning
When is your deadline?
Today
Far in the future
You have 5 weeks to complete this project.
Keep it realistic
Very short deadlines are often achievable, but never ideal – they put pressure on the project and threaten the quality of work.
If possible, it’s better to work to a realistic timetable that allows some room for changes to the briefing and/or execution.
Budget
What is your budget?
| €10.000 |  |
| €1.000 |  |
| €100 |  |
Please enter an honest budget to receive appropriate results.
Being honest about your budget will help the composer give you the best value for your investment.
A good composer will think with you and advise you; those that attempt to stretch the budget beyond limits may not be providing you with valuable services.
Finish